Ever write a review about a company without stopping to give them the benefit of the doubt in the situation? I have, and I wish I hadn’t. Everyone – and I do mean EVERYONE – has tough times. No one is immune to difficulties in their personal and business life.
Before chastising any business publicly, ask yourself, “Did they hurt me in a way I will not recover from?” “Is the damage permanent and irreparable?” “Is the public in danger if I do not warn them?”
No? Then stop, cool off, and decide if you can simply move on. There is probably a lot more to the story than you may realize but unless they are your close personal friend, you won’t know what’s happening in their life or with their business.
Good advice from TheProvince.com says, “Often, when someone thinks about writing a negative review it’s because they had a bad experience and are very upset. This can cause you to writ
e something really nasty that you regret. The best thing to do is wait a day and revisit your decision to write a review.
“If this is malice, if you’re angry, walk away from your keyboard now,” Festinger said. “Don’t pass go, don’t collect $200. Walk away because you can’t write a review.”
“The overall tone of a review can be negative, but it should also offer at least a couple of balancing positives. If there are few or absolutely no positives, I try to give some constructive suggestions on how something could be improved.”
If the experience was truly awful, Zeschky suggests discussing the situation with the vendor or venue before posting anything online.
“It’s likely something has gone wrong with the product or experience you’re reviewing that isn’t representative of what the company offers 99.9 per cent of the time,” he said.
So, that’s today’s food for thought. Be kind. Be understanding. Give people the benefit of the doubt. That kind of good karma will always come back to you!